EMESHA answers:
- What inspired you to become a sustainable designer?
Having been a vegetarian for most of my life and being socially sensitive were the main reasons I decided to set up a sustainable label.
2.What’s your design background?
I studied at London College of Fashion and worked for the likes of Vivienne Westwood and Jasper Conran before setting up my own label.
3.What inspires you as a designer?
I have a different inspiration each season. The Autumn/Winter 2011 collection experiments with the androgynous shape of the shirt combined with pleats and tessellations. The shirt is the starting point reworked into other garments with surface stitching and draping giving the garments a relaxed, contemporary look and an edgy feel. The SS12 season was a continuity of the boy-meet-girl look, but prints were introduced which were inspired by the contradiction of analogue and digital. Pleats were also very strong in this collection
4.What does 2012 hold for your work?
I would like to expand the label internationally. We are also working on a few projects, so watch this space.
5.Do you think the fashion industry will ever become completely sustainable?
The landscape is definitely changing and it is becoming a lot easier to access to a wider range of sustainable materials. It is still very specialist though and I believe the industry could become more sustainable once the big labels started promoting their products that way, but I would seriously doubt that it will ever become completely sustainable.
6.What’s your career highlight?
Having been featured in British Vogue (April 2012) and participating at London Fashion Week have probably been my biggest achievements to date, as winning the Fashion Discovered Award (2011) sponsored by Fashion Press Week and Mischon de Reya was great as the competition was so strong.
7.Have you got any favourite designers and why?
I really like the work of the late Alexander McQueen, but on a more wearable level I love Jean-Paul Gaultier’s aesthetics along with contemporary designers such as Proenza Schouler and Peter Pilotto. I also admire Gabrielle Chanel for building up a fashion empire, but I have an appreciation of all designers who try to make a difference in this industry, whether ethically or in a creative way.
8.How would you describe you and your work in 3 words?
Contemporary
androgynous
experimental.
Here are the images Emesha has alowed me to use...
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